Privacy Policy
THE WOBBLY TOOTH DENTAL PRACTICE
PRIVACY POLICY
Effective Date: March 25, 2026 | Last Reviewed: March 25, 2026
Applies to: www.thewobblytooth.com
1. Introduction
The Wobbly Tooth Dental Practice ("we," "us," or "our"), located at 176 Thomas Johnson Drive, Suite 200, Frederick, MD 21702, is committed to protecting your privacy and handling your personal information with transparency and care.
This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website (www.thewobblytooth.com), our online appointment scheduling tools, our digital marketing activities, and our use of third-party advertising platforms including Meta Platforms (Facebook and Instagram). This policy complies with:
- Meta Audience Network Publisher Requirements and Meta Business Tools Terms
- Meta Advertising Standards and Privacy Policies (effective December 2025)
- The Health Insurance Portability and Accountability Act (HIPAA)
- The Maryland Personal Information Protection Act (MPIPA)
- The California Consumer Privacy Act (CCPA/CPRA), where applicable
- The General Data Protection Regulation (GDPR), where applicable
- The Children's Online Privacy Protection Act (COPPA)
By using our website, you consent to the data practices described in this Privacy Policy.
2. Who We Are and How to Contact Us
Business Name: The Wobbly Tooth Dental Practice
Address: 176 Thomas Johnson Drive, Suite 200, Frederick, MD 21702
Email: hello@thewobblytooth.com
New Patients Phone: (301) 264-7094
Existing Patients Phone: (301) 663-4012
Website: www.thewobblytooth.com
For privacy-related inquiries, requests, or complaints, please contact us using the information above and mark your correspondence "Privacy Request."
3. Information We Collect
3.1 Information You Provide Directly
When you interact with our website, contact forms, or scheduling tools, we may collect:
- Full name, email address, phone number, and mailing address
- Appointment requests and preferred visit dates/times
- Insurance information submitted via intake or contact forms
- Health or dental concerns described in contact messages
- Payment and billing information (processed securely via third-party processors)
- Communications you send to us via email, phone, or website forms
3.2 Information Collected Automatically
When you visit our website, we and our third-party partners (including Meta Platforms) may automatically collect:
- IP address and general geographic location
- Browser type, version, and operating system
- Pages visited, time spent on pages, links clicked, and navigation paths
- Device identifiers and mobile advertising IDs
- Referring URLs (the site you came from before visiting ours)
- Interaction data such as scrolling behavior, button clicks, and form submissions
3.3 Information Collected via Cookies and Tracking Technologies
We use cookies, pixel tags, web beacons, and similar technologies to collect information for advertising and analytics purposes. In particular:
- Meta Pixel (Facebook Pixel): We use the Meta Pixel on our website. This tool collects data about your website interactions and may share that data with Meta Platforms to enable us to serve targeted ads on Facebook and Instagram, measure ad effectiveness, and build Custom Audiences.
- Analytics Cookies: Used to understand how visitors use our site (e.g., Google Analytics).
- Functional Cookies: Used to remember your preferences and improve site functionality.
- Advertising Cookies: Used to serve relevant ads to you across Meta platforms and other networks.
You may control cookie preferences via our cookie consent banner or your browser settings. Note that disabling cookies may affect site functionality.
3.4 Health Information – Special Notice
Important: As a dental practice, we are subject to HIPAA. Any protected health information (PHI) you provide in connection with dental care or treatment is governed by our separate HIPAA Notice of Privacy Practices, which is available at our office and upon request. We do NOT use PHI for advertising purposes. Information provided through our website contact or scheduling forms is treated as general contact information unless it becomes part of a clinical record.
4. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to appointment requests, inquiries, and contact form submissions
- To provide, operate, and improve our website and online services
- To communicate with you about appointments, services, and practice updates
- To conduct analytics and understand how visitors use our website
- To serve targeted advertisements on Meta platforms (Facebook and Instagram) using the Meta Pixel and Custom Audiences – see Section 6 for full details
- To measure the effectiveness of our advertising campaigns
- To comply with applicable legal and regulatory obligations
- To detect and prevent fraudulent or unauthorized activity
We do not sell your personal information for monetary compensation. We do share data with Meta Platforms as described in Section 6 for advertising purposes, which may constitute "sharing" under California law (CCPA/CPRA).
5. Information Sharing and Disclosure
We may share your information in the following circumstances:
- With Service Providers: We share information with third-party service providers who perform services on our behalf, such as website hosting, analytics, payment processing, and advertising services (including Meta Platforms).
- With Meta Platforms: We share website interaction data with Meta Platforms through the Meta Pixel for advertising purposes as detailed in Section 6.
- For Legal Reasons: We may disclose information if required by law, court order, or government request, or to protect our rights, property, or safety.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred to the acquiring entity.
6. Meta Platforms and Advertising
We use Meta Platforms' advertising tools and technologies:
- Meta Pixel: We implement the Meta Pixel on our website to collect data about user interactions. This data may be shared with Meta to enable targeted advertising on Facebook and Instagram.
- Custom Audiences: We may create Custom Audiences using your email address or phone number to show you relevant ads on Meta platforms.
- Lookalike Audiences: We may create Lookalike Audiences based on our customer data to reach similar users on Meta platforms.
- Conversion Tracking: We track conversions from Meta ads to measure campaign effectiveness.
Your Meta Advertising Choices: You can control your ad preferences on Meta platforms through your Facebook Settings and Instagram Settings.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including:
- SSL/TLS encryption for data transmission
- Secure hosting environments
- Access controls and authentication
- Regular security assessments
However, no method of transmission over the internet or method of electronic storage is 100% secure.
8. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information (see our Data Deletion Policy)
- Portability: Request transfer of your data to another service
- Opt-out: Opt out of targeted advertising and data sharing
To exercise these rights, contact us at hello@thewobblytooth.com with "Privacy Request" in the subject line.
9. Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own. When we transfer data internationally, we ensure appropriate safeguards are in place.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last Reviewed" date.
12. Download Original Document
You can download the original Privacy Policy document here:
Download Privacy Policy (DOCX)
13. Contact Information
The Wobbly Tooth Dental Practice
176 Thomas Johnson Drive, Suite 200
Frederick, MD 21702
Email: hello@thewobblytooth.com
Phone: (301) 264-7094 (New Patients) / (301) 663-4012 (Existing Patients)